Color is a “silent salesperson” and a major influencer for product purchases. Color instantaneously communicates a message about a brand or product color choice and color decisons for business should not be based on esthetics alone. As an educated professional color expert Kate Smith helps companies understand consumer’s reaction to colors based on pragmatic, tested information and select colors that clearly communicate an intended brand or product message.
In addition to gaining from her expertise of colors and trends, Kate's clients benefit from her years of extensive product development, sales and marketing, and Internet experience. Resume highlights include:
▪ Director of E-commerce, America Online, Dulles, VA
▪ Vice President of Merchandising, Giftkits, Fitchburg, MA
▪ Director of Apparel, Team Sports, Reebok International, Canton, MA
▪ Vice President of Licensed Apparel, Fruit of the Loom, Overland Park, KS
▪ Director of Merchandising, Riddell Athletic, Chattanooga, TN
▪ Regional Director, Retail, American Greetings Corporation, Cleveland, OH
Kate has trained with Leatrice Eiseman founder of Eiseman Center for Color Information and Training and Executive Director of the Pantone Color Institute. Leatrice is a color specialist who has been called "America’s color guru" and whose expertise is recognized worldwide. Kate's academic background includes degrees in fine arts and design from Kent State University and advanced studies in design, psychology and business.
Kate is an engaging speaker whose topics include illustrated talks on color trends, color forecast, the psychological and emotional aspects of color, and the history of colors. She also leads in-house talks and seminars for businesses or interested groups.
Kate is an active member of the two most widely recognized professional organizations that actively follow color directions and publish color trend reports based on the input of their members:
Color Marketing Group
Color Association of the U.S.