We've all experienced the problem. You put two socks in the washer yet only one comes out leaving you with a bunch of socks without mates. While the lone sock problem is a minor annoyance for most of us for a group of folks in San Francisco it has become a mission.
They set out to:
- Solve the age-old problem of the disappearing sock,
- Transform the sad sock into a necessary accessory,
- Provide kids permission to express themselves, and
- Allow girls a chance to be girls for as long as they want.
Their company, Littlemissmatched sells colorful patterned socks for children and adults. Packaged in odd numbers, they're sold in missmatched colors and patterns.
Color consultant Joann Eckstut developed four unique color palettes for the company with each color palette different from the next and based on the "missmatched color wheel" shown here.
All about every color on the color wheel.
Color and ingenuity plus a dash of fun have solved the laundry day dilema. I love the thought of never having to match up socks again. I'm just wondering how TJ and David will look wearing them.
You can see their socks and other missmatched products at Littlemissmatched