Whether you catch a glimpse from across a busy street or receive a precious package under the soft glow of candlelight, the box is unmistakably from Tiffany & Co. Since 1837 the blue box has contained the exquisitely designed jewelry and high quality gifts that have made Tiffany's a legend.
The particular shade of "robin egg" blue over time has become so closely identified with the Tiffany brand that it is often called Tiffany Blue. The blue box is an American icon that has come to symbolize exclusivity and unmatched craftsmanship.
When someone gives you a gift from Tiffany's they are communicating that they care enough to give you something very special. For those lucky enough to have received a gift from Tiffany's it is very likely that upon catching sight of the blue packaging you breathed in a bit deeper, felt your heart rate increase and silently whispered the word "Tiffany"s" before you ever opened the box.
The positive emotional responses that are evoked by the sight of the blue box during the gift giving process have a very real and significant value. Tiffany's takes great care to protect this assest and the blue designated by Pantone as number 1837 (which interestingly is the same as the year Tiffany's was founded) is a registered trademark of the company.
If you've yet to experience the delight of receiving a gift from Tiffany's I suggest clicking over to Tiffany.com and printing out a few wish list items that you can strategically leave where your loved one will find them. If you already own one or more of their timeless creations go anyway because you can never have too many gorgeous adornments.