Commenting on the plain-jane color names for the latest release of the Apple iPod nano yesterday got me thinking about how color names seem to follow certain trends in the same way color itself does. Often a hot topic of discussion among product and color marketing experts, the name of a color can evoke strong emotions among buyers so getting it 'right' is important.
“You can have the same color and give it two different names,” says Leatrice Eiseman, executive director of the Pantone Color Institute and author of “More Alive With Color. “You can say tan or you can say cafe creme, and that’s the delicious and evocative color.”
For Spring 2007 designers seem to have agreed on tempting us with mouthwatering colors. The following colors were seen during New York Fashion week. Does this list tantalize your tastebuds for fashion?
cream, apricot, soy, vanilla, truffle, champagne, caviar, cranberry, ginger, guava, lemon, lime, pear, pistachio, mint, meringue, latte, hazelnut, toffee, peppermint, malted chocolate, pungent saffron, mulberry, strawberry ice, golden apricot, grape mist, tarragon, peach, citron, watermelon, honeycomb, blood orange, blueberry, cantaloupe, butter oatmeal, sage, plum, chestnut, mocha, tangerine, pecan, raspberry
Photo on left: Ellen Tracy Photo on right: Max Azria