Last week I wrote about the partnership between Pantone, a color system that is used in a variety of industries but isn't a household name to most consumers, and Fine Paints of Europe, a paint company known more widely to professionals than to consumers as well. It is my understanding that this and other alliances that Pantone is forming are focused on getting their brand in front of and recognized by the retail customer.
I have now had an opportunity to learn more about the the new paint line although haven't yet sampled it. What I'm wondering is how many retail customers are going to be willing to pay over $100.00 for a gallon of paint. Granted Fine Paints of Europe touts high quality and I do believe that their paint has a depth of color that is not easily acheived with most standard brands. This is a tremendous advantage to someone like me that needs to put on three or four coats of standard paint before I feel satisfied with the depth of color however I know that most people think I'm crazy because they can't immediately detect the difference between two coats and four coats of paint.
This week the Washington Post did an article (excerpted below) that questioned the high cost of the new Pantone paint line.
"There's nothing more expensive than cheap paint."
So say the folks at Pantone, which is escalating the paint wars with the introduction of its first retail paint line selling for what comes out to an astonishing $133 a gallon...
...While most American paints sell for $19 to $45 a gallon, Pantone's Dutch-made 2.5-liter Euro gallon (a smaller can than the American gallon) made by manufacturer Fine Paints of Europe costs $85 to $95. A fan deck of 3,000 colors is $165.Pantone touts the durability of its "filler-free" product, saying a proper Pantone paint job could last 12 to 15 years. Lisa Herbert, executive vice president of Pantone, says the paints are aimed at the high-end homeowner. "They are for someone who really wants high quality. The finish is very luxurious. It would take six coats of an American paint to achieve the brilliance and saturation of Pantone paint."
While I think the statement that Ms. Herbert makes fairly represents the paint I'm wondering if most people will be willing to pay the premium that goes along with acheiving these standards.
I'd love to hear what you think about the price versus quality issue when it come to paint for your home interior. Is it worth it to you to spend more for the better quality paint or do you see paint as something temporary that you aren't willing to pay top dollar for?
See the previous post on Pantone Paint