The Gap launches (PRODUCT) RED tomorrow (October 13th) and will be donating 100 percent of profits from the sale of the book titled "Individuals" and half of Gap’s profits from the sale of other Gap (PRODUCT) RED products to the Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa.
Founded by Bono and
Bobby Shriver, (PRODUCT) RED is an initiative launching in the U.S. this fall
that is designed to get companies around the world involved in the fight
against HIV/AIDS in Africa.
Earlier this year the initiative launched in the UK with a (PRODUCT) RED American Express Card, Armani Sunglasses, MotoSlvr cell phone and Converse mudcloth high tops. MySpace.com is the first media sponsor.