Whether you are a solo entrepeneur, a corporation or a consumer you can benefit from understanding the role color plays in the products you buy or sell. Customers often make purchasing decisions within just a few seconds and color plays a significant role in that decision.
For Kermit the Frog "Its not easy being green." but for these two product being green is not only easy but very smart!
For the Garnier Fructis product line being green has been a major key to its success. The bright green packaging differeniates their product on retailers' shelves allowing it to be easily noticed by current or prospective customers. The color they chose communicates fresh, natural and fun and in those few critical seconds certainly grabs the customer's attention and gets their message across. Take a walk down the shampoo aisle and see how the green packaging practically jumps off the shelf.
Bright green, innovative packaging has also been responsible for taking O'Keefe's from a tiny company supplying hand moisturizing creams that tame the dry, chapped skin of farmers and laborers
into a multi-million dollar
business. Their product is sold primarily in DIY or farm supply stores and they developed packaging and used colors that appeal to a more "macho male" that has traditionally been resistant to purchasing this type of product.
Rather than use the typical packaging for hand creams, O'Keefe designed a container similar to the ones used for car/truck wax or shoe polish. The clever design and use of color was given a nod from the industry last year when it won the Dupont Gold Award and Innovation. Find our more about this and other products from O'Keefe's.
These are two examples of the importance of color in a product's, and ultimately a companies, success. How might color be influencing what you or your customers are buying?
Image of Kermit from Wikipedia; Granier Fructis image from their website; Image of O'Keefe's Working Hands from their website
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