Jill
Morton's recently released eBook Color Voodoo for Your Closet is her view on choosing colors for your
wardrobe. Unlike most of the books
on this subject Jill doesn't place as much
focus on identifying the color
palette that looks best on you but rather on choosing colors that communicate a desired message.
The book
has general information on the meaning of color and if you are not familiar
with the factors that influence color communication you
may find the overview on culture, nationality, climate, age and gender interesting and informative. The same
is true of the psychological symbolism section where Jill gives information
for the eight basic colors plus black, white and gray.
Helpful tips on selecting colors for specific
occasions such as a job interview, television appearance, and night out;
attending a funeral, making an appearance in court or breaking up with someone are included but there are no practical strategies given for wardrobe planning.
Jill
shares studies illustrating the
importance of giving thought to the colors you wear and while I agree with
this basic premise some of the examples
and the language she uses to support her points throughout the book seemed out of place in the context of a book about
personal appearance.
The terms "dopey", "dweeby",
"nauseating", "blah", and phrases such as "purple is used for radiation
hazards", "makes them look as if they've given a pint of blood"
or "evoke associations with alien
beings,…slime, and sleazy motel carpets" are not words or phrases typically used in a fashion oriented book.
While Jill has an understanding of color and I appreciate that she has approached this subject slightly differently than other books on the market the overall message and cartoonish illustrations fall short. If you are looking for fashion color information there are several books that I have reviewed that deliver better advice, are beautifully illustrated, and cost less money.
Illustration from Color Matters website
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Color Voodoo, Jill Morton, wardrobe, fashion, meaning of color
