I live in a planned community, and people have recently started painting their houses. I think it's fantastic - instead of 83 houses the same shade of dull off white, there're some darker greens, burnt oranges, lighter and darker blues. Maybe 5 or 6 of the houses in the neighborhood have been painted different colors. Recently one home (unfortunately near the entrance to the neighborhood where everyone could see it) was painted yellow. Outraged residents immediately started posting on our neighborhood website that it was "highlighter yellow", and all our property values would go down.
The only reason it stands out so much is because so many other houses have the nasty beige and off white paint that was applied by the developer en masse 7 years ago. So my question is, how to deal with these people who feel so emotional about the color of other peoples homes when they feel their investment in their home is threatened by change?
ANSWER
You have already hit upon the primary reason that this color created such a negative reaction in your situation. It is not simply the color that people are responding to since some studies show that people respond positively to homes painted yellow and that they sell faster on average than any other color but that in this case the yellow home seems out of sync in a neighborhood of beige and white homes. Many times a color that would be admired in one setting may be unwelcome in another. If all the homes in your neighborhood were painted in dramatic colors the bright yellow home probably would not have caused a stir.
Since it is currently only one of a very few homes that are different it would stand out regardless of the color however the fact that it is painted a bright color calls even more attention to this fact. It does seem likely that a fair number of others in the community will choose to move away from the current scheme and add color to their homes based on what you are seeing already. As more and more homeowners paint their properties this home will not stand out quite so much. While the bright yellow may never blend in it will stand out less among homes that are a variety of colors than it currently does among its white and beige counterparts.
I agree that having the homes painted in a variety of colors is much more appealing than the limited palettes most builders use when building home today. Just about any color can work in any community but what it comes down to is finding a version of the color that blends with the neighborhood or stands out in a subtle, unobtrusive manner. As the owners of this home are finding out trying to make a bold, personal statement with a color that clashes with the homes around it may not be well received.
With many people voicing their negative opinion of the color choice after the review committee approved it, the homeowners association may react by attempting to restrict colors or limiting choices in the future in some way. While this may appease those concerned in the short-term it could serve to insure that this house remains out of sync with the neighborhood so any direction set by the homeowners association should by done with the guidance of someone that has knowledge of how to assess and analyze a home and community for the best and overall impact of particular color or color combinations
In the meantime if a homeowner wants to lessen the impact of a particular home in their neighborhood when it comes time to sell then I can suggest a couple of things that they might do. First inform their real estate agent of their concern and ask that prospective buyers be directed to their home by a route that avoids a direct view of the home to lessen the impact of a strong color. Since you mention that the home in is near the entrance to your community this might not be possible.
For homeowners bordering the property they could plant a tree or trees with dense foliage to break the visual field up thus reducing the effect of a large area of bright color. One tree or a small grouping of trees can be enough to give the viewer a different impression of the color.
Another thing to note is that our reaction to color is very personal and occurs both consciously and unconsciously so if someone truly dislikes the color it is unlikely that you will change their mind but know that even when someone strongly dislikes a color that as they view it over time they have less of a negative reaction to it.
It seems that a bit of time and distance are the only suggestions I can offer to you. I wish there was some magic answer I could provide since you care enough about your community to have asked the question but I hope what I have shares can in some way help you in some way maintain harmony among your neighbors.